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For more information please contact the Mayor’s Office of Special Events Corporate Sponsorship Department at (312) 744-9217 • or email us at chicagopartnerships@cityofchicago.org
| Maxwell Street Market - Dating back to the 1840’s, this legendary market continues to thrive with over 380 vendors selling an eclectic mix of food and merchandise |
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Snow Days Chicago - As part of Mayor Daley’s initiative to provide family-friendly activities during the winter months, Snow Days Chicago brings an exciting outdoor alternative to enjoy Chicago’s winter season.
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| Chicago Farmers Markets - Chicago Farmers Markets bring more than 70 vendors to neighborhoods throughout the city, selling fresh fruit, vegetables, plants, flowers and more. |
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Mayor Daley’s Jumping Jack Program - Mayor Daley’s Jumping Jack Program brings FREE inflatable playgrounds to more than 2,000 community events including block parties, schools and family reunions each year.
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| Chicago Blues Festival - Chicago proudly maintains its reputation as “blues capital of the world” by producing the largest, free blues festival in the world. The event remains Chicago’s largest music festival and continues to build an international following. |
| Mayor Daley’s Bike to Work Rally - As part of the city’s 5-month-long Bike Chicago program, Mayor Daley’s Bike to Work Rally converges thousands of bike enthusiasts to the heart of downtown Chicago to celebrate the city’s commitment to becoming even more bicycle friendly and environmentally conscious. |
| Chicago Gospel Music Festival - The Chicago Gospel Music Festival features performances on 3 stages at one of the City’s most visited landmarks, Millennium Park. Gospel music has deep roots in Chicago and the event showcases the best in local, national and international gospel performers. Mary Mary, Fantasia, CeCe Winans, Donnie McClurkin, Smokey Robinson and Kirk Franklin have all performed at the world-renowned Pritzker Pavilion. |
| Taste of Chicago - Celebrating its 30th year, the Taste of Chicago is the largest FREE admission food and music festival in the United States. The “Taste,” celebrates the diversity of Chicago’s dining community and features over 50 restaurants serving over 300 menu items. This 10-day event also features FREE performances by top name artists such as Stevie Wonder, Santana, John Meyer, Sheryl Crow and NEO to name a few. |
| Race to Taste - This 5k run/2-mile walk takes runners in and around downtown, finishing at the Taste of Chicago. A great opportunity for businesses to target health-conscious adults, showcase athletic related equipment or sample health/food products. |
| Mayor Daley’s Kids & Kites Festival - Mayor Daley’s Kids & Kites Festival is a fun-filled day to celebrate the joys of being a kid. From running around outdoors to flying a FREE paper kite kit and enjoying family-focused programming including face painting, storytelling, balloon artists and more. |
| Celtic Fest Chicago - Celtic Fest Chicago is a celebration of music, dance and culture of the Celtic Nations: Brittany, Cornwall and Isle of Man. The event features an art fair showcasing original handmade works, an interactive Wee Ones play area and the popular Men in Kilts Leg Contest and the Scottish Heavy Athletics Competition. |
| Chicago Air & Water Show - The oldest and largest free air exhibition of its kind in the United States, the Chicago Air & Water Show continues to be one of the city’s most anticipated summer events, drawing an average crowd of over 2 million people. |
| Chicago Jazz Festival - The Chicago Jazz Festival is a 2 day celebration featuring the best in traditional and contemporary jazz on 4 stages. The Chicago Jazz Festival is the longest running of the City’s lakefront music festivals and continues to be a favorite Labor Day Weekend destination for locals and tourists alike. |
| Viva Chicago Latin Music Festival - The Viva Chicago Latin Music Festival is an explosive 2-day celebration filled with a fusion of Hispanic culture, food and entertainment. |
| Chicago Country Music Festival - The event features three music stages which have hosted some of country music’s biggest names including Clint Black, Taylor Swift, Brad Paisley, Keith Urban and LeAnn Rimes. A dance stage offers instruction for the latest line dance or square dance and the Kids’ Corral provides daily entertainment for even the youngest country fans. An art fair and farmers market add to the fun. |
| Franken Plaza - As part of the city’s Chicagoween program, Franken Plaza in a 10-day celebration of the Halloween season. The event provides plenty of thematic programming including spooky arts & crafts, hay rides, a costume contest and on-site “trick or treating.” |
| Chicago Sports Fest - Taking over 1 million square feet of the McCormick Place Convention Center, Chicago Sports Fest is a gigantic playground!
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www.explorechicago.org/specialevents
Dates, Times and Location: Sundays - open year round from 7 AM to 3 PM on South Des Plaines Street between Roosevelt Road and Harrison Street
Estimated Average Attendance: 300,000
Benefit Packages May Include: promotional space, media exposure, merchandising/sampling opportunities
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www.snowdayschicago.us
Date: January 29 - 31, 2010
Estimated Attendance: 5,000
Sponsorship Packages can be customized and begin at: $5,000
Benefit Packages May Include: promotional space, media exposure, merchandising/sampling opportunities
As part of Mayor Daley’s initiative to provide family-friendly activities during the winter months, Snow Days Chicago brings an exciting outdoor alternative to enjoy Chicago’s winter season.
Attendees can watch student teams and professional snow sculptors transform blocks of packed snow into imaginative works of art. Competition gets fierce as teams work into the night to complete the sculptures in time for the People’s Choice contest, as well as cash prizes determined by expert judges. Additional attractions include a snowboarding demonstration and competition, dog sled racing demonstrations and a programming tent.
Snow Days Chicago is a rare 1st quarter sponsorship opportunity in the Chicago market. Perfect for businesses looking to promote seasonal related products or services.
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www.chicagofarmersmarkets.us
Date: May – October 2010
Estimated Attendance: 500,000 (cumulative)
Sponsorship Packages can be customized and begin at: $5,000
Benefit Packages May Include: promotional space, media exposure, merchandising/sampling opportunities
Demographic Highlights: this program offers sponsors an opportunity to position its message toward a variety of ethnic communities with specific demographics
Chicago Farmers Markets bring more than 70 vendors to neighborhoods throughout the city selling fresh fruit, vegetables, plants, flowers and more.
The Chicago Farmers Markets is a great opportunity for businesses interested in promoting at multiple city locations, while associating with a popular program. Downtown Chicago market locations include Daley Plaza, Federal Plaza and Prudential Plaza. Health-related products and services that promote a healthy lifestyle are a natural sponsorship tie.
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www.explorechicago.org/specialevents
Date: Memorial Day – Labor Day 2010
Estimated Attendance: 100,000 (cumulative)
Demographic Highlights: this program offers sponsors an opportunity to position its message toward a variety of ethnic communities with specific demographics
Bounce house, moonwalk or jumping jack…..no matter what you call it, Mayor Daley’s Jumping Jack Program continues to be a popular neighborhood attraction. The program brings FREE inflatable “playgrounds” to more than 2,000 community events including block parties, schools and family reunions each year. All jumping jack units can be branded and provide sponsors with a unique opportunity for mass exposure throughout the city. A great opportunity for businesses looking to align themselves with an effective grass roots, kid & family focused program.
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www.bikechicago.us
Date: June 18, 2010
Estimated Attendance: 3,000
Sponsorship Packages can be customized and begin at: $5,000
Benefit Packages May Include: promotional space, media exposure, merchandising/sampling opportunities
Demographic Highlights: health conscious adults and business professionals
As part of the city’s 5-month-long Bike Chicago program, Mayor Daley’s Bike to Work Rally converges thousands of bike enthusiasts to the heart of downtown Chicago to celebrate the city’s commitment to becoming even more bicycle friendly and environmentally conscious.
This full day, high-energy event features a complimentary breakfast for all bicyclists, live musical performances and special programming. Mayor Daley’s Bike to Work Rally receives extensive media coverage through a number of major Chicago outlets and is an ideal sponsorship opportunity for companies looking to tie their brand with a healthy, active and “green” initiative.
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www.chicagogospelmusicfestival.us
Date: June 5 & 6, 2010
Estimated Attendance: 100,000
Sponsorship Packages can be customized and begin at: $8,500
Benefit Packages May Include: promotional space, title sponsorship of music stages, media exposure, merchandising/sampling opportunities
Demographic Highlights: 42% earn $60,000+, 54% single, 61% college educated, 71% African American, 52% female, 58% male ages 35-54, 57% female ages 35-54
The Chicago Gospel Music Festival features performances on 3 stages at one of the City’s most visited landmarks, Millennium Park. Gospel music has deep roots in Chicago and the event showcases the best in local, national and international gospel performers. Mary Mary, Fantasia, CeCe Winans, Donnie McClurkin, Smokey Robinson and Kirk Franklin have all performed at the world-renowned Pritzker Pavilion.
This event draws a predominantly African American audience and has been attracting more main stream attention over the years.
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www.chicagokidsandkites.us
Date: May 1, 2010
Estimated Attendance: 7,500
Sponsorship Packages can be customized and begin at: $2,000
Benefit Packages May Include: promotional space, media exposure, merchandising/sampling opportunities
Demographic Highlights: attracts families with children primarily between the ages of 1 - 12
Mayor Daley’s Kids & Kites Festival is a fun-filled day to celebrate the joys of being a kid. From running around outdoors to flying a FREE paper kite kit and enjoying family-focused programming including face painting, crafts, storytelling, balloon artists and more.
Sponsors wanting to attach their brand to a wholesome family event will find endless creative opportunities. The expansive lawn area can easily accommodate large displays and tours.
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www.celticfestchicago.us
Date: May 8 & 9, 2010
Estimated Attendance: 100,000
Sponsorship Packages can be customized and begin at: $8,500
Benefit Packages May Include: promotional space, title sponsorship of music stages and programming areas, media exposure, merchandising/sampling opportunities, hospitality area, concert tickets
Demographic Highlights: 51% earn $60,000+, 51% single, 64% college educated, 85% Caucasian, 53% male, 58% male ages 35-54, 54% female ages 35-54
Celtic Fest Chicago celebrates the culture of the seven ancient Celtic nations with performers from Ireland; Brittany, France; Galicia, Spain; Scotland; the Isle of Man; Cornwall; Wales; plus the United States and Canada. The event features an art fair showcasing original handmade works, an interactive Wee Ones play area and the popular Men in Kilts Leg Contest.
Celtic Fest Chicago has a very loyal following that includes both families and young singles.
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www.chicagobluesfestival.us
Date: June 11 – 13, 2010
Estimated Attendance: 500,000
Sponsorship Packages can be customized and begin at: $10,000
Benefit Packages May Include: promotional space, title sponsorship of music stages, media exposure, merchandising/sampling opportunities, hospitality area, concert tickets
Demographic Highlights: 31% earn $60,000+, 54% single, 42% college educated, 49% Caucasian, 58% male, 63% male ages 26-34, 56% female ages 26-34
Chicago proudly maintains its reputation as “blues capital of the world” by producing the largest, free blues festival in the world. The event’s 5 stages have hosted the industries biggest names including B.B. King, Koko Taylor, Ray Charles, Buckwheat Zydeco and Johnny Winter with James Cotton.
Loyal blues enthusiasts spend more than an estimated $1 million at the event making the Chicago Blues Festival a popular choice for companies looking to promote to a large, captive audience ready to support home grown Chicago music. The event remains Chicago’s largest music festival and continues to attract an international following.
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www.tasteofchicago.us
Date: June 25-July 4, 2010
Estimated Attendance: 3 million
Sponsorship Packages can be customized and begin at: $25,000
Benefit Packages May Include: promotional space, title sponsorship of music stages, dining pavilions and programming areas, media exposure, merchandising/sampling opportunities, hospitality area, concert tickets
Demographic Highlights: 45% earn $60,000+, 56% single, 43% college educated, 47% Caucasian, 52% female, 50% male ages 26-44, 51% female ages 26-44
Celebrating its 30th year, the Taste of Chicago is the largest FREE admission food and music festival in the United States and one of the top tourist destinations in Illinois. The “Taste,” celebrates the diversity of Chicago’s dining community and features over 50 restaurants serving over 300 menu items. Taste of Chicago attracts an average of 3 million visitors per year who spend more than $11 million in food and beverages purchases.
In addition to food, the event is also known for providing FREE concerts on the main stage featuring some of the biggest names in the music industry including Stevie Wonder, Carlos Santana, Sheryl Crowe, John Mayer, Ne-Yo, Bonnie Raitt and Buddy Guy.
Taste of Chicago offers many sponsorship choices from basic on-site promotional space to several Title Sponsorships of popular programming destinations including the Family Village, Taste Sports Zone, Senior Dining Pavilion, Cooking Corner Pavilion and the Taste Stage. Taste of Chicago is THE promotional destination for brands looking to do high-volume sampling, maximize brand visibility or launch a new product in the lucrative Chicago market.
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www.chicagoracetotaste.us
Date: June 27, 2010
Estimated Participants: 3,500
Sponsorship Packages can be customized and begin at: $3,000
Benefit Packages May Include: promotional space, media exposure, merchandising/sampling opportunities
Demographic Highlights: health conscious adults
This 5k run/2-mile walk takes runners in and around downtown, finishing at Taste of Chicago. A post race celebration with live music keeps participants and their families at the event. They eagerly await the opening of Taste of Chicago to use their free food & beverage tickets received in their race goody bags.
The popular Kids Dash, programmed for children ages 1 – 12, provides budding athletes with a chance to run for the finish line.
A great opportunity for businesses to target health-conscious adults, showcase athletic related equipment or sample health/food products.
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www.chicagoairandwatershow.us
Date: August 14 & 15, 2010
Estimated Attendance: 2 million
Sponsorship Packages can be customized and begin at: $15,000
Benefit Packages May Include: promotional space, media exposure, merchandising/sampling opportunities, hospitality area, show tickets
Demographic Highlights: 48% earn $60,000+, 49% single, 52% college educated, 53% Caucasian, 51% male, 48% male ages 35-54, 46% female ages 35-54
The oldest and largest free air exhibition of its kind in the United States, the Chicago Air & Water Show continues to be one of the city’s most anticipated summer events.
Drawing an average crowd of over 2 million people, the 2010 show features the precision flying of the acclaimed U.S. Air Navy Blue Angels. The U.S. Army Parachute Team Golden Knights is also scheduled to thrill the audience as they plunge from dizzying altitudes to their target at North Avenue Beach. Numerous military and civilian demonstrations round out the program.
Unique to this event is the Hospitality Village, featuring private chalets for sponsors to entertain clients as they enjoy the show with a front-and-center view of the action. This event is ideal for sponsors looking to do high-volume sampling.
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www.vivachicago.us
Date: September 18 & 19, 2010
Estimated Attendance: 100,000
Sponsorship Packages can be customized and begin at: $8,500
Benefit Packages May Include: promotional space, title sponsorship of music stages and programming areas, media exposure, merchandising/sampling opportunities, hospitality area, concert tickets
Demographic Highlights: 24% earn $60,000+, 48% married, 34% college educated, 56% Hispanic, 54% male, 63% male ages 26-44, 63% female ages 26-44
The Viva Chicago Latin Music Festival is an explosive 2-day celebration filled with a fusion of Hispanic culture, food and entertainment.
“Brandable” properties at the event include Los Barrios (side stage showcasing daytime performances), the Salon De Baile (dance tent showcasing dance performances), a Cantina (comfortable and relaxing dining area), a Mercado (vendors selling homemade jewelry, art and clothing) and a Kids Area.
Sponsorship of the Viva Chicago Latin Music Festival provides endless opportunities to reach the fastest growing ethnic group in the city.
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www.chicagojazzfestival.us
Date: September 4 & 5, 2010
Estimated Attendance: 300,000
Sponsorship Packages can be customized and begin at: $8,500
Benefit Packages May Include: promotional space, title sponsorship of music stages and programming areas, media exposure, merchandising/sampling opportunities, hospitality area, concert tickets
Demographic Highlights: 25% earn $60,000+, 46% married, 43% college educated, 51% African American, 53% male, 48% male ages 26-44, 58% female ages 35-54
The Chicago Jazz Festival is a 2 day celebration featuring the best in traditional and contemporary jazz on 4 stages. Jazz greats such as Miles Davis, Dave Brubeck, Wynton Marsalis and Nancy Wilson have all performed on the main stage.
Several Title Sponsorship opportunities of different areas include a popular Wine Oasis, a side stage featuring daytime performances, a stage featuring youth talent and a stage tucked under shady trees within a lawn area for more intimate programming. The Chicago Jazz Festival is the longest running of the City’s lakefront music festivals and continues to be a favorite Labor Day Weekend destination for locals and tourists alike.
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www.chicagocountrymusicfestival.us
Date: October 8 & 9, 2010
Estimated Attendance: 50,000
Sponsorship Packages can be customized and begin at: $8,500
Benefit Packages May Include: promotional space, title sponsorship of music stages and programming areas, media exposure, merchandising/sampling opportunities, hospitality area, concert tickets
Demographic Highlights: 28% earn $60,000+, 48% single, 33% college educated, 69% Caucasian, 53% male, 63% male ages 26-44, 54% female ages 26-44
The Chicago Country Music Festival continues to grow and draw big crowds. The event features three music stages which have hosted some of country music’s biggest names including Clint Black, Taylor Swift, Brad Paisley, Keith Urban and LeAnn Rimes.
A dance stage offers instruction for the latest line dance or square dance and the Kids’ Corral provides daily entertainment for even the youngest country fans. An art fair and farmers market add to the fun.
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www.chicagoween.us
Date: October 22 – 31, 2010 / Saturday, October 23 is Monster Bash
Estimated Attendance: 150,000
Sponsorship Packages can be customized and begin at: $5,000
Benefit Packages May Include: promotional space, media exposure, merchandising/sampling opportunities
Demographic Highlights: Monster Bash brings thousands of kids to the plaza, evenings & weekends attract families and week days draw business professionals
As part of the city’s Chicagoween program, Franken Plaza is a 10 day celebration of thematic programming for the Halloween season. October 23 will be a fun-filled day of spooky arts & crafts, hay rides, a costume contest and on-site “trick or treating.” Evening performances by Midnight Circus bring large crowds.
Centrally located in the business district of downtown Chicago, Franken Plaza also offers incredible built-in foot traffic and extensive exposure to business professionals during the weekdays.
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www.chicagosportsfest.us
Date: December 27 & 28, 2010
Estimated Attendance: 55,000
Sponsorship Packages can be customized and begin at: $5,000
Benefit Packages May Include: promotional space, media exposure, signage, merchandising/sampling opportunities
Demographic Highlights: 37% earn $60,000+, 48% married, 47% college educated, 38% Caucasian, 67% female, 61% male ages 26-44, 71% female ages 26-44
Taking over 1 million square feet of the McCormick Place Convention Center, Chicago Sports Fest is a FREE gigantic playground! Created to encourage active entertainment for kids of all ages, the event features appearances by Chicago’s professional sports teams, tournaments, demonstrations, clinics, skills areas and interactive sponsor booths. Sports enthusiasts can experience a dizzying selection of sports activities including fishing, rock climbing, tumbling, badminton, volleyball, tennis, basketball, baseball, boxing, skate boarding, dancing, chess, foot bag, table tennis, fencing, and more.
Strategically planned during school break, Chicago Sports Fest is an ideal opportunity to reach children and families during the last 4th quarter push.
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